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Reality Shifts: What Consumers Want and How They Want It
As homeowners and other consumers settle into new behaviors and preferences industry expert Dawn Brinson will offer the latest research and anecdotal insights into those shifting realities and how you can use that information to more effectively market your products and services. We will explore growing opportunities for designers and home and gift specialists to connect with buyers across the spectrum from the affluent to the affordable.

(1 CEU)

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Apr 21, 2021 01:00 PM in Pacific Time (US and Canada)

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Dawn Brinson
Vice President of Strategic Marketing @The Media Matters
Vice President of Strategic Marketing, aka Big Ideas, Dawn Brinson brings more than 25 years of marketing, public and media relations, and promotional event development experience to her work at The Media Matters. With a broad perspective built from working with a variety of business models in a range of industries, Dawn distills the best of all these experiences into creative and successful strategies for the clients with whom she consults. She works with and represents home furnishings and décor manufacturers, design professionals, celebrities, non-profit agencies, and charitable organizations. She has led clients to successes in all aspects of the home furnishings realm—branding, licensing, product introductions, international relations, e-commerce, retail, B2B, consulting and creative initiatives. Dawn has received the Fellows appellation from IFDA, won the national Education Award from WithIt, and is a regular speaker at industry events.