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ITA: The Power of Our Stories
The Power of Our Stories: Crafting a unique brand message for the home furnishings and textile industry using a simple marketing framework.
What do you say when someone asks you “So, what do you do?” If you trip over your answer or find yourself struggling to write engaging social media captions, emails that intrigue, or to simply update the copy on your website, then this presentation is for you. Ericka Saurit, founder of Saurit Creative, will introduce you to StoryBrand, a seven-part framework that will help you to refine and clarify your brand messaging, change the way you talk about your products and services, and maybe even change the way you do business. A question-and-answer segment will follow.

Presented by DesignOn HPMKT by IMC in partnership with International Textile Alliance (ITA)

(1 CEU)

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Sep 29, 2021 01:00 PM in Eastern Time (US and Canada)

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Ericka Saurit
Founder @Saurit Creative
Ericka Saurit has worked with interior design and marketing teams in the home industry for nearly 20 years. She began her career as an interior designer, and transitioned to marketing for our industry in 2011. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb, created immersive physical and virtual brand experiences for Tag Heuer and Estee Lauder, and worked with top home brands in the US, Europe, and Asia to develop impactful brand messaging and engagement campaigns. In 2020, she founded Saurit Creative to serve interior designers and home brands with integrated marketing strategy, content creation, brand storytelling, and diverse range of digital services. And in 2021, Saurit Creative became a StoryBrand Certified Guide—ensuring clarity and results to clients across every digital touchpoint.