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ITA: The Power of Our Stories

00:36:00

Sep 29, 2021 12:37 PM

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Speakers

Ericka Saurit
Founder @Saurit Creative
Ericka Saurit has worked with interior design and marketing teams in the home industry for nearly 20 years. She began her career as an interior designer, and transitioned to marketing for our industry in 2011. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb, created immersive physical and virtual brand experiences for Tag Heuer and Estee Lauder, and worked with top home brands in the US, Europe, and Asia to develop impactful brand messaging and engagement campaigns. In 2020, she founded Saurit Creative to serve interior designers and home brands with integrated marketing strategy, content creation, brand storytelling, and diverse range of digital services. And in 2021, Saurit Creative became a StoryBrand Certified Guide—ensuring clarity and results to clients across every digital touchpoint.